Importance of the Elevator Speech

How do you answer the question
"What does your business do?"  

Do you stammer and trip over your words?? 

You have to know how to answer this question with a short and concise answer. 

I am a Social Media Copy Writer and Blogger who educates small business owners on how to use social media as a tool to increase their business.

If you can't answer the question, practice until you can do it.  So I ask you, "What does your business do?"